Table of Contents


why customers come back: how to create lasting customer loyalty
Why Customers Come Back: How to Create Lasting Customer Loyalty
by Manzie R. Lawfer ISBN:1564146952
Career Press 2004 (220 pages)

This book discusses discovering and utilizing specific activities that will make your customers buy again and again, and tell the world why everyone should buy from you too.

Table of Contents
Why Customers Come Back—How to Create Lasting Customer Loyalty
Introduction
Chapter 1- Why Customer Loyalty?
Chapter 2- The Story of Customer Loyalty
Chapter 3- People Do Business With People
Chapter 4- Differentiation
Chapter 5- Value and Assurance
Chapter 6- Effective Communication
Chapter 7- Focus
Chapter 8- How Do We Do It?
Chapter 9- Empowerment and Accomplishment
A Final Word
Bibliography
Index



Why Customers Come Back. How to Create Lasting Customer Loyalty
Why Customers Come Back: How to Create Lasting Customer Loyalty
ISBN: 1564146952
EAN: 2147483647
Year: 2003
Pages: 110

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