Waitley, Denis, 142
Wal-Mart, 80, 122, 124
Watson, Tome, 45
Welch, Jack, 45
What You Can Do to Get Your Customers to Come Back, 9
when we talk, 136
Woods, Tiger, 158
word, spread the, 203
word-of-mouth advertising, 22-25
word-of-mouth marketing, 21-25
World Class Catamarans, 156-157
World War II, 187
world, a perfect, 201