Pareto's Law, 83
paying too much, you may be, 79-80
payment, frequency of, 99
people and doing what they want to do, 50-53
people do business with people, 27, 47, 49-70, 132, 181
people, a company built on liking, 55-56
Perdue, 112, 113
Peters, Tom, 12
Philadelphia Cream Cheese, 54
Philharmonic Center for the Arts, 53-54
Polartec, 191
Porsche difference, the, 194-195
Presley, Elvis, 57
principles for creating customer loyalty, five, 27
profit and coming from loyal customers, 16-17
profit motive,
why invest without, 190
propositions, value, 94-97
and customer value, 96
Purdue University, 97