Vallerand, Richard, 40
valuation methods, 120–122
Valve Software, 17–18
venture capital, 17, 101, 128–129
viral marketing, 87–89
Virgin Interactive, 69, 71
Vivendi Universal Publishing (VUP), 66, 67
volunteers, role of, 276, 277–278, 279–281. See also customer service; employees