Rage Software, 70, 72, 73, 74, 75
Rayman, 69
R&D amortization, 26
RealOne Arcade, 153–154
RealOne Arcade Development Service, 154
recording studios, 266–267
Red Storm Entertainment, 71
reductions in price, 52
regional retailers, role of, 29–30
registration of games, 235–236, 237, 292. See also copy protection
regression testing, 323
relationships, maintaining, 21
RenderWare Studio, 191
rental-ready games, 28
rental retailers, role of, 30
rep groups, role of, 29
Request for Proposal, 285
responsibilities of publishers, 21, 30–31, 37, 43–53
retail entities, role of, 28–32, 36–38, 48, 145–147
revenue, gross, 46
revenue sharing, 17, 21–22, 136. See also royalties
risk management, creative, 100
risks of publishing, 43–45
risks vs. returns, 125–127
Roger Wilco, 157
Rosenfeld, Seth, 47
royalties. See also revenue sharing
general discussion, 20, 25, 27, 215–216, 227, 229
payment of, 17, 38–40, 210
royalty-based contracts, 34–35, 39
Rozsa, Balasz, 88
Rule of 800, 163
rules
Golden Rule of Management, 84–86
Moore's law of increasing computing power, 18
Rule of 800, 163
400 Word Rule, 177