Ocean Ltd., 71
offshore outsourcing
benefits of, 283–284
choosing a provider, 287–288
myths of, 284
stages of, 285–287
online business models
combined models, 153–157
content updates, 238
copy protection, 236–238
episodic digital distribution, 148–149
order tracking, 238
sales strategies, 235–236
traditional retail model, 145–147
virtual communities, 149–152
Web & retail sales, 3, 147–148
Web sites, 233–235
online customer support
general discussion, 51
planning, 274–275
policies, 275
staffing, 275–281
online game registration, 235–236, 237, 292
online ordering, 234–235, 238
OpenGL API, 25
open platforms, 24
"open to buy" budget, 32
operations, role of, 268
ordering online, 234–235, 238
O'Sullivan, Mary, 4, 65–77
Otaegui-Sabarasa, Javier, 243
Outsmart, 155
outsourcing, offshore
benefits of, 283–284
choosing a provider, 287–288
myths of, 284
stages of, 285–287
ownership of code, 286