Absolute Quality, 22
Acclaim, 67, 198–201
Accolade, 71
acquisition of companies, 117–124
Activision, 20, 66, 263
Actualize, 72
advance/R&D defined, 46
adver-gaming, 155
advertising agencies, role of, 23
agents, game, 203–208
Agent service, WirelessDeveloper, 142. See also game agents
Aggregator Sales model
general discussion, 131, 132, 136
Java 2Micro Edition (J2ME), 143
RealOne Arcade, 153–154
Wireless Application Protocol (WAP), 140
Aggressive Inline, 199
Aihoshi, Richard, 176, 177, 179
AIM (Alternative Investment Market), 71
Alien, 263
Aliens vs. Predator, 263
alpha milestone, 255
Alternative Investment Market (AIM), 71
amortization, R&D, 26
Anarchy Online, 277, 278, 282
Anderson, Janet, 68
angel financing, 17
anti-piracy techniques, 236–238
application programming interfaces (APIs), 24
Arcane, 40
Argonaut Software, 70, 72, 73, 74
art and animation service providers, 19–20
art design documents, 251–252
art & design teams, role of, 253–254, 257
Artifact, 150, 151
art production, 19, 300–301
Asheron's Call, 155, 276, 277, 278
ATI, 25
audit rights, 219
Average Revenue Per User (ARPU), 135