Researching Your Concept


When developing any new product, research plays a fundamental part, and videogames are no exception. It's one thing to have a great game idea, but the sooner you gather hard facts on potential competitor products, consumer demographics, and platform statistics, the easier it will be for you to create a concise pitch that will convince the publisher that your product is more than just a good idea.

Start by looking at products that are broadly similar to your "high concept" and then compare and contrast your unique selling points (USPs). Look at which publishers tend to favor that genre of game and get your hands on platform- and territory-specific sales figures, marketing information, and any relevant press coverage for competitor titles.

It's important even at this early stage to consider how you will differentiate your product from similar titles, and if it's highly original, how will you make the most of its features and establish it as a unique brand in an overly saturated market. A frightening number of developers never consider marketability, positioning, and brand development, and are all too happy to leave such important details to the publisher, even after a deal is clinched.




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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