Conclusion


One press release does not a PR strategy make. You need to make public relations a consistent and prioritized part of your company's business strategy, whether developer, publisher, or other game industry folk. Recall the question of a tree falling in the woods and no one is around to hear it, does it really make a sound? If you make a game and no one hears about it, have you really made a game? Well, yes, but you've also wasted a considerable amount of time and money. And if you don't have the staff, the time, the writing ability, or the personality to maintain good press relations, then hire someone who does. There are public relations firms, such as Rocco Media, devoted to the game industry. They know the people and they understand the process. Rates vary depending on the expertise of the firm, but whether you're budgeting your own time, or budgeting actual dollars, make public relations an integral part of your business, and you will make the most of the gaming press.




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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