Writing an Effective Press Release


Press releases are one of the most cost-efficient and effective means of spreading the word about you and your business, if done properly. News articles about your company are premium forms of advertising. Unless you have more business than you can handle, or you're engaged in illegal activities, there really is no reason not to use press releases as an integral part of your public relation strategy.

Further, in the age of e-mail, getting out a press release is pretty simple; you just need a story hook, a flair for concise, effective writing, and a database of relevant press contacts. If you don't have any of those items or abilities, there are plenty of PR professionals who do. Look for more on outsourcing your public relations work at the conclusion of this article.




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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