Chapter 3.1: Public Relations: Making the Most of the Gaming Press


Overview

Beverly Cambron

<beverly@roccomedia.com>

Why do some names consistently appear in the gaming press, while others languish in virtual anonymity? Effective public relations is key to getting your name, product, and reputation out of the shadows. If you're a developer looking for a publishing deal, the publishers need to hear about you. If you're a publisher hawking a game, consumers need to hear about it. Or, perhaps, you're just ready to raise your personal profile in the industry. If any of these scenarios fit you, then it's time you implemented an effective public relations campaign.




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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