Can It Really Be Done by Anyone?

You're skeptical. Maybe you're thinking, "This author is an experienced writer and an experienced Web page and application developer, so of course to him it all seems very simple." While there's no denying that having a background like mine helps, it's definitely not a requirement. Making money with Google is easy to do with the right guidance. The concepts are not hard and can be mastered by anyone with the patience to learn them. Kind of like most things, really.

I think what scares most people about computers and the Web is the terminology involved, not the concepts. I'll be the first to admit that technical people use a lot of buzzwords and obscure terms when they're talking about technology. It really is a specialized vocabulary. But specialized vocabularies aren't unique to the computer industry. Look at medicine: Doctors talk to one another in technical terms that the average person doesn't understand. This is good; specialized vocabularies are concise and more precise than general, everyday vocabularies. They can make communication quicker and more accurateas long as all parties to the communication speak the same language.

What if you don't understand the language? That's where technical people often come up short compared to medical personnel. Doctors and nurses learn to talk to their patients using terms the patients can understand. Many techies don't learn this skill, which is why technology can seem so foreign and unapproachable to nontechies. But there are people like me who can bridge the gap and write books like this one.

Please understand that there are no secrets in this book: Like many things, everything discussed here is already described somewhere on the Webyou just have to find it and understand it. Not only do I save you the hassle of finding the material, I also make sure you understand it. That's the primary value of this book.