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On the Ball: What You Can Learn About Business From Americas Sports Leaders
On the Ball: What You Can Learn About Business From Americas Sports Leaders
ISBN: 013100963X
EAN: 2147483647
Year: 2003
Pages: 93
Authors:
David M. Carter
,
Darren Rovell
BUY ON AMAZON
Main Page
Table of content
Copyright
Praise for On the Ball
FINANCIAL TIMES Prentice Hall
Financial Times Prentice Hall Books
Acknowledgments
Introduction: On Deck
Chapter 1. Building a Business
Don t Try This at Home
Building a Business
The Business Life Cycle
Getting Started
Patriarchal Leadership
Lower-Profile Leadership
Bill France: Seizing the Opportunity (Infancy)
Financial and Organizational Growth: NASCAR-a-Go-Go
NASCAR s Adolescent Years
NASCAR Enters Prime Time
Prime Challenges
The Changing of the Guard
Growing Pains
Championship Points
Chapter 2. Reaching the Customer
Reaching Customers
Miller Lite
Coca-Cola
Apple Computer
Gatorade
Using Sports to Reach Your Fans
Market Segmentation
Case Study: MasterCard
Championship Points
Chapter 3. Customer Service
Customer Service
Customer Service 101
Championship Points
Chapter 4. The Personal Branding Process
Personal Branding
Jack, Joe, Michael, and Tiger
Corporate America and the Art of Athlete Branding
The Familiar Lance Armstrong
Barry Bonds: The Anti-Armstrong?
The Relevant Cal Ripken
Steve Garvey: The Anti-Ripken?
The Esteemed Andre Agassi
Anna Kournikova: The Anti-Agassi?
And Then There s Michael
Shawn Kemp: The Anti-Jordan?
Championship Points
Chapter 5. Employee Relations
A Structure for Employee Relations
Championship Points
Chapter 6. Building Alliances
Strategic Alliances
Championship Points
Chapter 7. Crisis Management
The Players in a Crisis
Dealing with the Crisis Players
10 Rules to Live By
Moving On
Championship Points
Chapter 8. Penetrating New Markets
The 800-Pound Gorilla
Marketing Abroad
Emerging Markets
Championship Points
Chapter 9. Building a Brand
The Branding Process
Establishing a Brand
The Product s Role in Branding
(Micro) Managing the Brand
Brand Constituents
Maintaining the Message
Going Global
Brand Extensions
Championship Points
Chapter 10. Repositioning a Business
Repositioning
Repositioning with an Attitude
Leadership and Senior Management
Internal Changes and Marketing
The Second Coming?
Applying the Same Principles and Passions
Gaining Public Sector Buy-In
Seeking out New Business Opportunities
Persuading Customers to Spread the Word
Making a Name for Themselves
Championship Points
Chapter 11. Leadership
The Essence of Leadership
The Home Stretch
On the Ball: What You Can Learn About Business From Americas Sports Leaders
ISBN: 013100963X
EAN: 2147483647
Year: 2003
Pages: 93
Authors:
David M. Carter
,
Darren Rovell
BUY ON AMAZON
Java How to Program (6th Edition) (How to Program (Deitel))
(Optional) GUI and Graphics Case Study: Drawing Rectangles and Ovals
Software Reusability
Introduction
Terminology
Self-Review Exercises
Special Edition Using Crystal Reports 10
Using the Report Creation Wizards
Introduction
Making Presentation-Quality Reports
The Client Tier
Understanding the Report Designer Component
What is Lean Six Sigma
The Four Keys to Lean Six Sigma
Key #3: Work Together for Maximum Gain
When Companies Start Using Lean Six Sigma
The Experience of Making Improvements: What Its Like to Work on Lean Six Sigma Projects
Six Things Managers Must Do: How to Support Lean Six Sigma
Microsoft Office Visio 2007 Step by Step (Step By Step (Microsoft))
Getting Visio and Diagram Help
Adding Decorative Elements to Diagrams
Creating Organization Charts
Organizing Shapes in Office Layouts by Using Layers
Choose the Right Book for You
Cultural Imperative: Global Trends in the 21st Century
Culture and Climate
Cultural Spectacles
Culture and Globalization
Appendix B Leadership Test
Appendix C National Traits
Python Standard Library (Nutshell Handbooks) with
The os.path Module
Overview
The pwd Module
The posixfile Module
The find Module
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