|On the Ball: What You Can Learn About Business from America's Sports Leaders|
|By David Carter, Darren Rovell|
|Publisher||: Financial Times Prentice Hall|
|Pub Date||: February 18, 2003|
On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from the New York Yankees ... new market entry from NFL Europe ... and much more. Fast, furious, outrageous, and unforgettable, it's all you expect from sports, and don't expect from a business book!