Reason 6: Consumer Loyalty to the Brand, Which Is Worth a Fortune

Reason #6: Consumer Loyalty to the Brand, Which Is Worth a Fortune

People seek out branded experiences that touch them emotionally. The Lord of the Rings films and the Spider-Man film helped ignite game sales, because people wanted to continue to be involved in the brand.



Creating Emotion in Games. The Craft and Art of Emotioneering
Creating Emotion in Games: The Craft and Art of Emotioneering
ISBN: 1592730078
EAN: 2147483647
Year: 2003
Pages: 394

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