Summary
| Views are virtual tables. They do not contain data, but they contain queries that retrieve data as needed, instead. Views provide a level of encapsulation around MySQL SELECT statements and can be used to simplify data manipulation, as well as to reformat or secure underlying data. |
- Chapter V Consumer Complaint Behavior in the Online Environment
- Chapter VI Web Site Quality and Usability in E-Commerce
- Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
- Chapter XVII Internet Markets and E-Loyalty