IM Rule # 8: Ignoring instant messaging may cost you more than using it.
In spite of the inherent risks, IM delivers productivity-enhancing features and capabilities that cannot be denied. Many organizations have found that it reduces costs to communicate with clients and to deliver products, services, and solutions on time and within budget. Employees who have rushed to bring IM in behind the boss’s back have often done so precisely because it is such a valuable tool for business communication.
Savvy employers may want to use screening technology and internal surveys to uncover pockets of nonuse as well as to discover unauthorized use. Determine which employees and departments are not currently using IM. Identify which nonusers would benefit most from its use. Educate targeted nonusers about the ways in which IM can help enhance productivity and communications. Then roll out your strategic IM program to ensure that all employees, including former nonusers, are accessing the organization’s authorized IM system according to clearly written rules and policies.
See Chapter 3 for details on determining the IM system that is right for your organization and employees.