Chapter 13. Marketing and Merchandising Your Store Using Yahoo Tools

Chapter 13. Marketing and Merchandising Your Store Using Yahoo! Tools

What You'll Learn in This Chapter

• How touse Yahoo! solutions to develop a merchandising strategy

• How to do permission marketing

• How to register with online shopping destinations

• How to subscribe to Yahoo! merchant ratings and reviews

In Chapter 10, we discussed how to bring visitors to your newly established online storefront, and for little or no money. Now it's time to look at the different marketing and merchandising tools available to you through Yahoo! store. These are not free, but do offer an affordable way to merchandise your eCommerce store and drive shoppers to your website.

Yahoo! store offers ways to develop your merchandising strategy, create a direct marketing program, and receive what are called Yahoo! merchant reviews to help attract customers to your Yahoo! store.

Let's first look at developing a merchandising strategy and how Yahoo! store can help.