Using Yahoo Store Search Stats

Using Yahoo! Store Search Stats

So how do you know if visitors to your site are coming from search engines? You can view how many visitors, which search engine they came from, and what keywords they used to find your site by viewing the web stats.

To view stats

1.	In Store Manager, click on the References link under the Statistics column.
2.	Scroll down until you see the list of referring URLs. You can click on the Details link (see Figure 12.5) next to each referring URL from search engines to view details on query terms used to locate your site.

Figure 12.5. You can view details of query terms for each search engine by clicking on the details link.

Now you have a search engine optimization (SEO) strategy and enough information to get you started and keep you busy for quite some time. For more advanced search engine marketing techniques, take a look at the companion book Succeeding At Your Yahoo! Store.

Now you're almost ready to open your doors and take orders. But before you do that, you need to understand how to manage the day-to-day business of running a Yahoo! Store. We will discuss that in the next chapter.