Chapter 11. Basic MarketingPromoting Your Yahoo Store for Free

Chapter 11. Basic MarketingPromoting Your Yahoo! Store for Free

What You'll Learn in This Chapter

• How to promote tour Yahoo! storefront in the real world

• How to use Yahoo! properties to promote your storefront for free

"Build it and they will come"'' may have worked for Kevin Costner in Field of Dreams, but it holds little water when it comes to attracting visitors to your Yahoo! store. You may have the best designed and executed eCommerce storefront on the Net, but unless shoppers know you exist, all your work is for naught.

In this and the two chapters that follow, we'll show you the basics of promoting that great little Yahoo! store that you have successfully designed and implemented. In this chapter, we'll focus on how to promote it for free.

The old saying goes "There's no such thing as a free lunch." But that's not necessarily true online, for there's another saying from Thomas Edison: "Success is 1% inspiration and 99% perspiration." If you're willing to spend your time but not your money and ready to sweat a little, there are ways to market your storefront for free.

Free Info

Download the free informative article titled "Guerrillas in the Mist" at www.MyEcommerceSuccess.com.