Chapter 8. Choosing a Merchant Solutions Package

What You'll Learn in This Chapter

• Important considerations in choosing a solutions package

• Compare different solutions with a convenient table

• Advantages and disadvantages of using a Yahoo! store

So you have your unique selling position designed, your business plan competed, and the tools and location to build and operate your home or small business. Now it's time to see what Yahoo! store can offer you to build your online storefront. That is, it's time to choose a Yahoo! store Merchant Solution Package.

Yahoo! Merchant Solutions is Yahoo!'s turnkey eCommerce solution for building, managing, and marketing your online store. Merchant Solutions includes domain name; business email; web hosting with secure shopping cart and online credit card processing; sales reports and site statistics; advance catalog and inventory management; and the option to participate in Yahoo! Shopping. Depending upon your initial needs, Yahoo! Merchant Solutions offers three packages to choose from: Starter, Standard, and Professional. You would choose one these Merchant Solutions to start. But as your business grows, you can easily upgrade your Yahoo! storefront and take advantage of the many valuable options that the Yahoo! store Merchant Solutions offer. Let's take a look at each merchant package and compare them to one another so you can choose the package that fits your business best.