Today s eShopper


Today's eShopper

Let's take a look at the average shopper as to age, gender, income, media habits, and dollar volume. The surveys of online shoppers have produced some very telling and interesting results.

People who shop online are older than you think and thus more affluent. eMarketer (www.emarketer.com) estimates that in 2005 there were 33.2 million people online in the U.S. between the ages of 50 and 64, triple the number of 65+ online users.

Income

The number of affluent Internet users in the U.S. is growing. Nielsen/NetRatings (www.netratings.com) estimated in 2005 that the number of Internet users in the U.S. with household income exceeding $150,000 would increase from about 8.6 million in 2004 to more than 10.3 million in 2005, a change of 19.8%.

Media Habits

BURST! Media (www.burstmedia.com) reported that in 2005 Internet users said they were spending more time online, and less with other media. More than 35% of respondents said they were watching less TV, and nearly as many said they were spending less time with magazines. Some 30.3% said newspapers were getting less of their attention. This shows that the consumer's media habits are changing, and changing fast. Companies see this migration from old media to new and are positioning themselves on the Internet to capture this new market attention. And so can you.

Web Resource: Staying Up to Date in eCommerce

There are many good sites on the Net that can keep you up to date on the happenings in eCommerce. Here are a few.

The eCommerce Times (www.ecommercetimes.com) and Internet Retailer (www.internetretailer.com) offer industry strategies for online merchants and provide daily news, articles, and research. ClickZ (www.clickz.com) offers expert advice on Internet, email, brand, and interactive marketing. Subscribe to these organization's newsletters and receive an eCommerce seminar in your email box everyday.

We have a website that offers Yahoo! store updates, marketing and promotion ideas and service for your Yahoo! store, instructional videos on how to set up and manage a Yahoo! store, and a Yahoo! store customization service that will create a unique look and feel for your Yahoo! store with additional storefront elements not provided with a standard Yahoo! store. Find our site at MyEcommerceSuccess.com.


Revenue and Sales

Sales are increasing too.

In 2004, Forrester Research (www.forrester.com) estimated that total retail online spending in general merchandise will reach $151.3 billion by 2010, up from $75.7 billion this year. Those numbers exclude online ticket sales projected by Forrester at $9.4 billion in 2010, up from $4.3 billion this year. Forrester projects additional online sales of about $155.5 billion in 2010 from the combined category of automobiles and auto parts/food and beverages/travel, up from $65.6 billion for the category this year. Forrester also projected that new households going online and more online spending from those already there will drive up consumer spending on the Internet to account for about 13% of all general merchandise retail spending by 2010.

The gender demographics are shifting as well. More women have come to the Internet and are making an impact on eCommerce. According to Media Metrix, in 2001, women made up slightly more than half of the online population in America. More than a third of online women are between the ages of 18 and 55.

All of these statistics prove that there is a vast market online to be tapped by anyone who has a good product or service to sell at a fair price.




Launching Your Yahoo! Business
Launching Your Yahoo! Business
ISBN: 0789735334
EAN: 2147483647
Year: N/A
Pages: 149

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