The Three Cs of eCommerce

Next, you must consider the three Cs of eCommerce and how they can be used to generate your USP. Write down how you would use these in offering your product or service.

• Content: Selling products and services in a context relevant to your target audience. What kind of content will you have that will help sell your product aside from the copy that explains your product or service? Will you be a trusted expert describing the market that your product or service dwells within? Will you offer timely news, articles, or product and service reviews? How about online tools such as checklists, calculators, evaluators, or reality simulators? All of these are examples provide refreshable content that draws shoppers to your eCommerce site and could bring them back time and time again.

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• Community: Creating an online environment where visitors and customers can participate and interact with each other, such as discussion and message boards, chat rooms, electronic newsletters, and forms of personalization.

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• Commerce: The revenue-generating streams of your website. There is more than one way to make money from your site visitors. The first, of course, is through the sales of your products or services. But you can also generate revenue by selling advertising on your site, sponsorships, or joining another company's affiliate program, selling products or services that complement your offering.

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