Online and Offline Marketing Strategies

Neeps uses a combination of online and offline marketing to drive traffic to a site. Even if your business is completely online, it's still a good strategy to use traditional marketing, such as print advertisement.

Print Advertising

Print advertising is also an effective marketing strategy of Neeps. TheFerretStore.com, ActiveK9.com, and RabbitCentral.com all run quarterly printed catalogs.

Pay-Per-Click Advertising

Neeps uses and manages more than 11,000 keywords/keyword phrases as part of its pay-per-click advertisement campaign for all its websites. It primarily uses Overture (www.overture.com) and Google Ad Words (Google.com) to manage its pay-per-click advertising. Neeps also uses www.bizrate.com and www.shopping.com for additional product exposure.

Affiliate Marketing

Neeps has more than 3,000 affiliates throughout its group of websites. As we mentioned earlier, affiliates are website owners who agree to place a link or advertisement banner on their websites, in hopes of driving sales to your website in exchange for a set percentage or sales amount. Of the total number of affiliates, about 10% are currently active, meaning that 10 out of 100 affiliates usually produce constant sales. Affiliate marketing accounts for approximately 25% of the total number of orders.

PepperJamManagement.com manages all its affiliates, from acquiring new super affiliates to handling payment for affiliates. This is a great service for anyone who has a large number of affiliates or would like to start a successful affiliate program.

Tip

Product reviews help customers make purchasing decisions especially if they are on the fence about a particular product. Positive reviews can help push customers into making the purchase.

Email Marketing

For Neeps, email marketing has not been effective as in previous years. Even with an opt-in email list, email marketing has not resulted in many sales. With the amount of spam and better spam filters, people don't pay as much attention to email advertisements anymore. Of all the online advertising strategies, email marketing has been the least effective.