Chapter 11. High-Volume Product Store

In This Chapter

• Benefits of using an advanced backend order-management system

• How to create multiple niche websites without adding products

• How to set up your warehouse and bin location system

• What marketing tactics are working and not working for Neeps

The third online store we deconstruct is Neeps, a pioneer in the e-commerce field. Neeps launched its first online store back in 1994, even before there was a Yahoo! store service. It couldn't even purchase a domain name at that time because domain names were so expensive. Instead, Neeps had to use a folder within its Internet service provider's domain (www.epix.net/~neeps).