Selling Both Mac and PC Platform File Formats

If you are selling software or have files that are specific to the operating system (OS), you need options for your customers. If your product caters to only one particular OS, make sure the customer is aware of this. Include text to inform your customers that your product works for only a certain OS. This might help you avoid returns, chargebacks, support emails and calls, and bad reviews. In Figure 9.3, you can see that customers can choose a PC or Mac file format for the Easy Letters downloadable product.

Figure 9.3. WriteExpress.com offers digital products in both PC and Mac file formats.