Pros and Cons of Selling Digital Products


Before diving into selling digital products, you want to be aware of some of the pros and cons of selling digital products.

Pros:

  • No physical fulfillment is involved.

  • No inventory must be maintained.

  • You can repeatedly sell the same product.

  • Customers enjoy immediate fulfillment.

  • Customers can redownload the product if they cannot find the file or lose the file.

  • You can operate your store anywhere in the world.

Cons:

  • Customers can easily share your product with others.

  • The possibility of fraud increases. Because the order is fulfilled immediately, the customer receives the product before credit information is verified.

  • You might need to create multiple forms if your file is for a specific operating system (Mac or PC). Note that PDFs, JPGs, GIFs, and Word, Excel, PowerPoint, and other common files are completely cross-platform-compatible.

Tip: Using PDF Files

If you are selling PDF files, you might want to give your customers instructions on how to download and save the file on to their computer. You can add the instructions on the confirmation page and in your FAQs. When a customer clicks the Download button, the PDF file will open in the same window. It will not prompt the customer to save the file. If you have a large PDF file and your customer has a slow Internet connection, the screen appears blank until the file is completely downloaded. The customer will think the file doesn't work. This might help reduce technical support calls and emails. Also, if the customer purchased multiple PDF files, this ensures that the download confirmation page won't be lost because the PDF files open in the same window. Putting PDF files into a ZIP file can be a workaround for this issue. This also has the benefit of a smaller file size if the buyer is not on a broadband connection.





Succeeding At Your Yahoo! Business
Succeeding At Your Yahoo! Business
ISBN: 0789735342
EAN: 2147483647
Year: N/A
Pages: 208

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