Chapter 7. Yahoo! Store Tips and Tricks
In this chapter, we show you step by step how to implement the advanced features mentioned in the previous chapter. These features improve your store's navigation, marketing capability, and customer user experience. Istvan Siposs and Michael Whitaker of Y-Times Publications (www.ytimes.com) have generously allowed us to share some of their step-by-step tips and tricks from their book Yahoo! Store Tips and Tricks (Y-Times Publications, 2005), which includes more than 100 useful tricks. Siposs and Whitaker are recognized Yahoo! store experts who have helped hundreds of merchants improve their Yahoo! stores through books, seminars, and consulting. |