Advanced Store-Layout Options and Ideas


Store-layout features help present your product information in a clear and concise format. These give customers all the necessary information to make a buying decision. You do not want the customer to have to wait for additional research or need to contact you to clarify something before making a purchase:

  • Custom Add to Cart button Add a custom Add to Cart button (see Figure 6.1) to match your look and feel or to make the button stand out. The default gray order button does not bring attention to the customer and is somewhat camouflaged on the page.

    Figure 6.1. A custom Add to Cart button stands out and draws attention. This makes it easier for customers to add the product to the shopping cart.

  • Custom quantity pricing layout Customers enter the number of products they would like to purchase before going through the checkout process. This is a great way to get customers to purchase more, especially if you offer volume discounts (see Figure 6.2).

    Figure 6.2. The custom quantity pricing layout shows customers volume discount pricing right on the page. This entices customers to purchase more items for greater savings.

  • Click to Enlarge Image The default product image does not inform the visitor they can view an enlarged version of the image. The Click to Enlarge Image feature gives your customers a larger picture of your product and informs them that they can click the image to enlarge it. This is useful especially if the customer needs to see details of your product (see Figure 6.3).

    Figure 6.3. The Click to Enlarge Image feature enables customers to click on the product thumbnail to view a larger version of the image.

  • Product info table A professional, easy-to-read table format (see Figure 6.4) of product information such as pricing, discounts, shipping costs, and options can help accelerate the purchasing decision. Customers do not have to look all over your product page for vital information.

    Figure 6.4. A custom product info table can present your product information in an easy-to-read format. Most customers just skim your product information and do not like to read a long paragraph description.

  • Multiple-product Add to Cart Customers can add multiple items with just one click of the button (see Figure 6.5). Multiple products, along with quantity ordered boxes, can be displayed on the same page. This is very convenient if your products are sold in sets.

    Figure 6.5. The multiple-product Add to Cart feature enables customers to purchase multiple products with just a click of the button.

  • Shipping policy pop-up chart Customers want to know how much shipping will cost and when will they receive their products before adding them to the shopping cart (see Figure 6.6). One of the main reasons customers abandon a transaction during the checkout process is that they do not like the shipping cost or timeframe.

    Figure 6.6. A shipping policy pop-up chart gives customers shipping options and rates without making them leave the product page or go through the checkout process.

  • Custom option display A simple-to-read and well-positioned custom option display makes it easier for customers to add options or customize their order (see Figure 6.7). This is a must if you have customizable products, such as engraving.

    Figure 6.7. A custom option display shows your product option in a more user-friendly and easy-to-read format.

  • Custom contact form Allow your customers to quickly and easily contact you with a custom contact form (see Figure 6.8). You can control the questions by adding your own specific custom fields. An online contact form enables your customers to contact you without needing an email client.

    Figure 6.8. A custom contact form enables your customer to contact you or give you feedback without having to use an email client.




Succeeding At Your Yahoo! Business
Succeeding At Your Yahoo! Business
ISBN: 0789735342
EAN: 2147483647
Year: N/A
Pages: 208

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