Chapter 1. Can You Make a Living from Your Yahoo Store?

Chapter 1. Can You Make a Living from Your Yahoo! Store?

In This Chapter

• What a virtual business entails

• Important things to consider when deciding on a full-time business

• Building a professional e-commerce site for success

For a small entrepreneur, the true test of succeeding in the world of e-commerce is whether you can make a living at it. Some have done well with a small part-time Yahoo! Store (especially if they followed the advice in our first book, Launching Your Yahoo! Business [Que, 2006]). Others have a physical (brick-and-mortar) business that is already successful and provides a full-time living but does not have an online presence (clicks) to extend that success (bricks and clicks).

If you're in either one of these campsand we assume that you are because you purchased this bookit's decision time. Are you ready to quit that full-time job and take the risks incurred in building a professional real-time business? If you have a storefront in the physical world, do you know what it takes to offer, market, and fulfill orders for merchandise and requests for services online?