Chapter 18. Public Relations

In This Chapter

• What public relations (PR) is

• PR's importance to your business

• How to create a proper online press room

• How to write a press release and where to distribute it

They say that a jungle is just a rainforest with poor public relations, and a squirrel is a rat with good public relations. Ask yourself this: Is your online business a jungle or a squirrel?

Like it or not, perception is reality in the online world. Where else can a guy in a garage build a website that has the look and feel of a multimillion-dollar corporation? And if done right, you can get a million dollars' worth of free publicity without spending a dime on advertising. In this chapter, we show how you can augment your ad dollars and gain the benefits of PR right from your own website.