Chapter 17. Monitoring Site Sales and Performance

In This Chapter

• Mining your server logs for marketing information

• Using Yahoo! store's site stats

• Deconstructing a statcounter report

Site logs are a great tool to optimize your advertising and promotion campaigns, better improve your site navigation, know your visitor-to-purchase frequency, track where visitors are coming from, and improve the value proposition on your home page. In this chapter, we show you how to use this valuable marketing tool and the software to do it with.

But first, let's examine how to mine that gold from your site logs.