What s in This Book


What's in This Book

First, this book informs the reader how to customize a Yahoo! store using the basic elements of the Yahoo! store Catalog Manager, including how to architect an e-commerce website. It then deconstructs three different types of Yahoo! stores, showing how they are formed and how they sell the products or services they offer. An entire section covers how to position a Yahoo! store, acquire customers, retain those customers, and monetize the traffic to the store. Finally, this book shows how to set up the necessary accounting and operations systems to successfully run a business, and how to acquire and hire the necessary staff.




Succeeding At Your Yahoo! Business
Succeeding At Your Yahoo! Business
ISBN: 0789735342
EAN: 2147483647
Year: N/A
Pages: 208

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