The Importance of Retention

In the battle of attracting new customers to your site, we mustn't forget the value that existing customers hold for your Yahoo! store. Building an ongoing relationship with your existing customers enables you to leverage the funds spent on originally acquiring those customers.

That relationship is not just good customer service after the saleit's good ongoing customer-relationship management. The bottom line is that you need to create a customer-retention strategy and a storefront that existing customers want to return to time and again. When Amazon was started, the management had a goal of retaining existing customers for 10 years. That was forward thinking. It showed that Amazon knew the concept of the lifetime value of a customer, and its intention to exploit it.

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Download the free informative article titled "Is Your Newsletter More Come On Than News?" at www.myecommercesuccess.com.

So where do you start? What marketing vehicles are good at customer retention? Here are the most important retention strategies that every e-commerce company should use:

• Build a house list

• Send promotional emails

• Develop email newsletters

• Use the community as retention

Now, let's go to the how-to's.