Fear, Uncertainty, and Doubt (FUD)

JDO appears to be a disruptive innovation that threatens the established turf of some software products and the dynamics of the markets in which they compete. A standard response from vendors who find their established products competing against new products with radically different value propositions is to cast the upstart in an unfavorable light. Any confusion (or FUD) delays the customer migration to the new alternative. To its credit, JDO has elicited FUD from some vendors of established products. In these circumstances, FUD is normal, and the best thing to do is ignore it.