Appendix 1- Questionnaire

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Experience and Understanding

How many years have you been working with this organization?

How many years have you been working in the Industry?

How many years has your organization been doing business with these customers/suppliers?

How well do you understand these customers/suppliers?

How well do you understand the customers/suppliers in this industry generally?

I do not understand it					I understand it very well
1	2	3	4	5	6	7

Not at all responsive & willing to change			Somewhat Responsive		Highly responsive and willing to change
1	2	3	4	5	6	7

Much less responsive and willing to change			No change			Much more responsive and willing
1	2	3	4	5	6	7

Not at all committed long-term		Somewhat committed long-term		Highly committed long-term
1	2	3	4	5	6	7

Not at all committed long-term		Somewhat committed long-term		Highly committed long-term
1	2	3	4	5	6	7

Worst Performance in industry		Mediocre		Best Performance in industry
1	2	3	4	5	6	7

Much worse		No change		Much better
1	2	3	4	5	6	7

Less trustworthy		Average		More trustworthy
1	2	3	4	5	6	7

Much worse			Same			Much better
1	2	3	4	5	6	7

Could you please indicate if you agree or disagree with each of the following statements: Strongly Disagree		Neither agree nor disagree		Strongly agree
1	2	3	4	5	6	7

Demand by this customer/your organization is predictable.

Volume of supply by this supplier/your organization is predictable.

Quality of supply by this supplier/your organization is predictable.

Production yields from this supplier’s/your product are highly variable.

Uncertainty

The level of competitive activity in this customer’s/supplier’s market is high.

Consumer’s preferences in this customer’s/supplier’s markets are changing.

If other alternative customers/suppliers are available to you, your organization would choose to remain with these customers/suppliers.

Inter-organizational Information Feedback System

Do you exchange information with customer/supplier 1/2 about:

Problem resolution	Invoice accuracy
Product quality	Profitability, costs, and prices
On-time delivery	Forecast demand and supply
Completeness of orders	New product development
Flexibility to accept order changes	Opportunities and threats

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If yes, ask the following for each:

1. With whom do you exchange this information? (record position title)

2. Do you discuss this information with anyone else? (probe for details of flows to/from customers/suppliers for internal sources)

3. How do you exchange the information? (phone, fax, e-mail, face-to-face meetings, letter, report, invoice/credit note, telex, EDI/intranet, newsletter, radio)

4. In what direction does the information flow? (upstream, downstream, both directions)

5. Is the information exchanged as part of a formal process or only on an ad hoc basis as perceived necessary?

6. How often is information exchanged, on average? (several times a day, daily, several times a week, weekly, several times a month, monthly, several times a year, yearly, never)

7. Indicate whether you consider that you exchange this information as often as necessary? Not as often as necessary Most of the time Whenever necessary Do not know

   Not as often as necessary		Most of the time		Whenever necessary		Do not know
   1	2	3	4	5	6	7	8	9

To what extent are you satisfied/dissatisfied with the information you share with these customers/suppliers in terms of…(read list)?

Timely and up to date
Accuracy, reliability, and completeness
Usefulness and relevancy
Depth and range of content

Extremely Dissatisfied		Neither dissatisfied nor satisfied		Extremely satisfied		Do not know
1	2	3	4	5	6	7	8

Probe for details if not already discussed

To what extent are you more or less satisfied with the information you share with these customers/suppliers compared with 5 years ago in terms of…(read list)?

Timely and up to date
Accuracy, reliability, and completeness
Usefulness and relevancy
Depth and range of content

Much Less satisfied		No Change		Much more satisfied		Do not know
1	2	3	4	5	6	7	8

Could you please indicate if you agree or disagree with each of the following statements:

Strongly disagree		Neither agree nor disagree			Strongly agree
1	2	3	4	5	6	7

The information you share with these customers/suppliers has improved your organization’s knowledge of this industry.

These customers/suppliers initiate new ideas to improve the category/business.

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