Flylib.com
Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Web Marketing Project Management
Internet Marketing Basics
The Internet as a Communications Tool
Roles of Direct Marketing and Relationship Marketing
Test Your Thinking
Internet Marketing: Planning, Targeting, and Evolving
The Importance of Planning an Internet Marketing Effort
Defining Audiences and Targeting Information on the Web
The Evolution of Internet Marketing Efforts
Test Your Thinking
Developing and Integrating Internet Communication Strategy
Four Forces Affecting Web Communication
Expense Justification and Return on Investment
Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
Test Your Thinking
Web Site Architecture
Using Mapping to Build Presentations
Determining and Mapping Information Exchanges and Presentations
Building Presentations Using Story Boards
Test Your Thinking
Creative Strategies
Identifying Creative Concepts
Creative Evaluation
Creative Development
A WWW Critique Model
Test Your Thinking
Promotion and Measurement
Promoting Internet Communication Efforts
Measuring Internet Communication Activities
Test Your Thinking
Internet Marketing: Legal Issues
Establishing and Documenting Agreements in a Contract
Developing Web Content
Test Your Thinking
Project Life Cycle Basics
Goals of Successful Project Management
Comparing Project Management in Various Industries
Project Tasks
Project Life Cycle Formats
Test Your Thinking
The Project Team
Definition of the Project Team
Team Dynamics
Test Your Thinking
Project Bids, Contracts, and Specifications
Project Bids
Contracts
Project Specifications
Test Your Thinking
Creative Development
Content Identification
Graphic Design
Writing and Editing
Test Your Thinking
Technical Development
HardwareSoftware Requirements
Technical Brief
Programming And Testing
Test Your Thinking
LaunchPostlaunch Activities
Web Marketing Strategy: Let s Promote That New Web Site
DocumentationTraining
Internal Audit
Test Your Thinking
Web Firm Start-Ups
Evaluating Financing
Marketing
Work Flow
Reputation
Test Your Thinking
Answers to self-review questions
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Java for RPG Programmers, 2nd Edition
The World Of Java
Threads
User Interface
Appendix B Mixing RPG And Java
Appendix C Obtaining The Code Samples
PostgreSQL(c) The comprehensive guide to building, programming, and administering PostgreSQL databases
Client 3Processing Queries
Client 4Working with transactors
JDBC Architecture Overview
Prerequisites
Securing the PostgreSQL Data Files
Lotus Notes Developers Toolbox: Tips for Rapid and Successful Deployment
Naming Design Elements
Project B: Build a Project Control Notebook
Working with Dates and Times
Expand and Collapse All Document Sections
Create a New Document by Double-Clicking on a Calendar Date
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century: Prevention and Detection for the Twenty-First Century
Understanding Intrusion Detection
Tcpdump
Data Correlation
Policy and Procedures
The Future of Intrusion Detection and Prevention
InDesign Type: Professional Typography with Adobe InDesign CS2
Pasting Text
How Much to Kern
White Space Characters
Contextual Alternates
Using Tab Leaders
The Lean Six Sigma Pocket Toolbook. A Quick Reference Guide to Nearly 100 Tools for Improving Process Quality, Speed, and Complexity
Using DMAIC to Improve Speed, Quality, and Cost
Voice of the Customer (VOC)
Data Collection
Descriptive Statistics and Data Displays
Reducing Lead Time and Non-Value-Add Cost
flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net
Privacy policy
This website uses cookies. Click
here
to find out more.
Accept cookies