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Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Web Marketing Project Management
Internet Marketing Basics
The Internet as a Communications Tool
Roles of Direct Marketing and Relationship Marketing
Test Your Thinking
Internet Marketing: Planning, Targeting, and Evolving
The Importance of Planning an Internet Marketing Effort
Defining Audiences and Targeting Information on the Web
The Evolution of Internet Marketing Efforts
Test Your Thinking
Developing and Integrating Internet Communication Strategy
Four Forces Affecting Web Communication
Expense Justification and Return on Investment
Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
Test Your Thinking
Web Site Architecture
Using Mapping to Build Presentations
Determining and Mapping Information Exchanges and Presentations
Building Presentations Using Story Boards
Test Your Thinking
Creative Strategies
Identifying Creative Concepts
Creative Evaluation
Creative Development
A WWW Critique Model
Test Your Thinking
Promotion and Measurement
Promoting Internet Communication Efforts
Measuring Internet Communication Activities
Test Your Thinking
Internet Marketing: Legal Issues
Establishing and Documenting Agreements in a Contract
Developing Web Content
Test Your Thinking
Project Life Cycle Basics
Goals of Successful Project Management
Comparing Project Management in Various Industries
Project Tasks
Project Life Cycle Formats
Test Your Thinking
The Project Team
Definition of the Project Team
Team Dynamics
Test Your Thinking
Project Bids, Contracts, and Specifications
Project Bids
Contracts
Project Specifications
Test Your Thinking
Creative Development
Content Identification
Graphic Design
Writing and Editing
Test Your Thinking
Technical Development
HardwareSoftware Requirements
Technical Brief
Programming And Testing
Test Your Thinking
LaunchPostlaunch Activities
Web Marketing Strategy: Let s Promote That New Web Site
DocumentationTraining
Internal Audit
Test Your Thinking
Web Firm Start-Ups
Evaluating Financing
Marketing
Work Flow
Reputation
Test Your Thinking
Answers to self-review questions
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Beginning Cryptography with Java
Message Digests, MACs, and HMACs
Distinguished Names and Certificates
CMS and S/MIME
Appendix A Solutions to Exercises
Appendix C Using the Bouncy Castle API for Elliptic Curve
Documenting Software Architectures: Views and Beyond
Work Assignment Style
What to Document
Two Examples
Siemens Four Views
Directory
Mapping Hacks: Tips & Tools for Electronic Cartography
Hack 7. Will the Kids Barf?
Hack 36. Shorten Online Map URLs
Hack 45. Extract a Spatial Model from Wikipedia
Hack 51. Speak in Geotongues: GPSBabel to the Rescue
Hack 92. Map Wardriving (and other!) Data with MapServer
Web Systems Design and Online Consumer Behavior
Chapter II Information Search on the Internet: A Causal Model
Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
Chapter VI Web Site Quality and Usability in E-Commerce
Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
What is Lean Six Sigma
Key #3: Work Together for Maximum Gain
Key #4: Base Decisions on Data and Facts
When Companies Start Using Lean Six Sigma
Making Improvements That Last: An Illustrated Guide to DMAIC and the Lean Six Sigma Toolkit
The Experience of Making Improvements: What Its Like to Work on Lean Six Sigma Projects
HTI+ Home Technology Integrator & CEDIA Installer I All-In-One Exam Guide
Infrastructure Wiring Basics
Troubleshooting a Home Communication System
HVAC Controls
Security System Basics
Home Automation Controllers
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