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Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Web Marketing Project Management
Internet Marketing Basics
The Internet as a Communications Tool
Roles of Direct Marketing and Relationship Marketing
Test Your Thinking
Internet Marketing: Planning, Targeting, and Evolving
The Importance of Planning an Internet Marketing Effort
Defining Audiences and Targeting Information on the Web
The Evolution of Internet Marketing Efforts
Test Your Thinking
Developing and Integrating Internet Communication Strategy
Four Forces Affecting Web Communication
Expense Justification and Return on Investment
Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
Test Your Thinking
Web Site Architecture
Using Mapping to Build Presentations
Determining and Mapping Information Exchanges and Presentations
Building Presentations Using Story Boards
Test Your Thinking
Creative Strategies
Identifying Creative Concepts
Creative Evaluation
Creative Development
A WWW Critique Model
Test Your Thinking
Promotion and Measurement
Promoting Internet Communication Efforts
Measuring Internet Communication Activities
Test Your Thinking
Internet Marketing: Legal Issues
Establishing and Documenting Agreements in a Contract
Developing Web Content
Test Your Thinking
Project Life Cycle Basics
Goals of Successful Project Management
Comparing Project Management in Various Industries
Project Tasks
Project Life Cycle Formats
Test Your Thinking
The Project Team
Definition of the Project Team
Team Dynamics
Test Your Thinking
Project Bids, Contracts, and Specifications
Project Bids
Contracts
Project Specifications
Test Your Thinking
Creative Development
Content Identification
Graphic Design
Writing and Editing
Test Your Thinking
Technical Development
HardwareSoftware Requirements
Technical Brief
Programming And Testing
Test Your Thinking
LaunchPostlaunch Activities
Web Marketing Strategy: Let s Promote That New Web Site
DocumentationTraining
Internal Audit
Test Your Thinking
Web Firm Start-Ups
Evaluating Financing
Marketing
Work Flow
Reputation
Test Your Thinking
Answers to self-review questions
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Beginning Cryptography with Java
Message Digests, MACs, and HMACs
Certificate Revocation and Path Validation
Key and Certificate Management Using Keystores
Appendix A Solutions to Exercises
Appendix C Using the Bouncy Castle API for Elliptic Curve
The CISSP and CAP Prep Guide: Platinum Edition
Access Control
Application Security
Appendix C The Information System Security Architecture Professional (ISSAP) Certification
Appendix E The Information System Security Management Professional (ISSMP) Certification
Appendix G Control Baselines
Java for RPG Programmers, 2nd Edition
The World Of Java
Exceptions
Threads
Appendix A Using Java on the AS/400
Appendix B Mixing RPG And Java
Programming Microsoft ASP.NET 3.5
Web Forms Internals
ASP.NET Core Server Controls
Working with the Page
Working with Web Services
Working with Images in ASP.NET
Python Programming for the Absolute Beginner, 3rd Edition
Climbing the GUI Learning Curve
Python/Tkinter for Tcl/Tk Converts
Building a Better Mouse Trap
The Root Page
Give Me an Order of Persistence, but Hold the Pickles
Microsoft Visual Basic .NET Programmers Cookbook (Pro-Developer)
Numbers, Dates, and Other Data Types
Objects, Interfaces, and Patterns
Windows Programming
ASP.NET Web Applications
Remoting and Enterprise Services
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