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Webmaster in a Nutshell, Third Edition
ISBN: 0596003579
EAN: 2147483647
EAN: 2147483647
Year: 2002
Pages: 412
Pages: 412
Authors: Stephen Spainhour, Robert Eckstein
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter VI Web Site Quality and Usability in E-Commerce
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
- Chapter XVIII Web Systems Design, Litigation, and Online Consumer Behavior
- Seeing Services Through Your Customers Eyes-Becoming a customer-centered organization
- Executing Corporate Strategy with Lean Six Sigma
- Success Story #4 Stanford Hospital and Clinics At the forefront of the quality revolution
- Raising the Stakes in Service Process Improvement
- Designing World-Class Services (Design for Lean Six Sigma)