Account management processes, 8
Agreement zone, 14–15, 35–36
“Amateurs, Experts and Real Estate,” 112
Anchoring, 112–19, 144
effects of, 115–16
nonopening offer anchors, 113–14
opening offers, 112–13
setting an appropriate anchor, 116–19
A.T. Kearney, 123
Auditing, 192