An organization values those people who are giving it the most value. This is merely the company’s enlightened self-interest. You can take advantage of this fact by understanding what the organization values, delivering substantial value, and connecting with others to maximize the impact of your work.
This is a very simple, and crucial, concept. The word “value” means much more than just “doing your job,” because it focuses on the higher level of understanding and contribution. Employees who understand and deliver what is truly important to a company will be valued most, and the first to be retained during tough times.