Index_B

B

Baker, Bob, 27

Bayer Polyurethane, 66–68

Blockbuster Entertainment, 120

Bosses

dealing with difficult, 151–53

taking care in choosing, 185–86

Bossidy, Lawrence, 91–92

Boundaries, creativity and, 95–96

Brainstorming, 96

Business case analysis, 10

example of, 10–11

Business cases

communication and, 67–68

fundamentals of developing, 64–66

Business development, 181–82

Business models, 14–15

Business relationships. See Customer relationships

Buy.com, 13

Buying decisions

of customers, 24–30

prices and, 30–33, 38

Buying experiences, best and worst, 2