This book is for successful sales professionals who would like to understand why they are successful and to initiate small changes that can make them even more successful. It is for successful salespeople who would like to be more focused and productive and win larger sales. It is for successful salespeople who would like to attain greater satisfaction in their personal relationships with their families so as to realize the total benefits of their career.
This book is for sales vice presidents who would like to instill a systematic sales approach for creating high-value, innovative customer solutions. It is for new or aspiring salespeople who would like to become leaders in their field. It is for sales managers who would like to coach salespeople to be leaders in their field.
If you are reading this, you are serious about your career. If you want to be exceptional, this book is for you.