Periodicals


Anderson, James C., and James A. Narus. “Business Marketing: Understand What Customers Value.” Harvard Business Review (November-December 1998): 53–65.

Ante, Spencer E. “The New Blue.” Business Week (March 17, 2003): 80–88.

Bianco, Anthony, and Tom Lowry. “Can Dick Parsons Rescue AOL Time Warner?” Business Week (May 19, 2003): 86–96

Cooper, Ginger. Customer Relationship Management (November 2002): 34.

Kim, W. Chan, and Renee A. Mauborgne. “Value Innovation: The Strategic Logic of High Growth.” Harvard Business Review (January-February 1997): 103–112.

Raskin, Andy. “Voulez-Vous—Completely Overhaul This Big, Slow Company and Start Making Some Cars that People Actually Want.” Business 2.0 (January 2002).




The 10 Immutable Laws of Power Selling
The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof
ISBN: 0071416617
EAN: 2147483647
Year: 2003
Pages: 115
Authors: James Desena

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