While you can place your own work on the Internet, either through your own personal site or one maintained by your university or business, it has no real credibility because it has not received the critical editorial review or peer review demanded by a scholarly journal. For your work to be considered trustworthy, you will need to seek out the endorsement or authorization of a reputable organization. This type of endorsement can come from a scholarly publisher or professional association in your discipline, or from a rigorous peer-review process to which you subject your own work. When you self-publish, always include your e-mail address and a link to a description of your background as corroborative information. And certainly be aware that this type of publication is likely to preclude later publication in a peer-reviewed journal.
