Building Traffic and Making Money with SEO


By Harold Davis

SEOshort for Search Engine Optimizationis the art, craft, and science of driving web traffic to web sites.

Web traffic is food, drink, and oxygenin short, life itselfto any web-based business.

Whether your web site depends on broad, general traffic, or high-quality, targeting traffic, this PDF has the tools and information you need to draw more traffic to your site, and build your bottom line. You'll learn how to effectively use PageRank (and Google itselfeffective use of SEO means understanding how Google works), site design and analysis tools, SEO best practices, and much more.

When you approach SEO, you should take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some trafficand bring life to your business.

Contents

SEO's Evolution

2

Understanding Search Engines

3

Driving Traffic to a Site

6

Using PageRank

11

Getting Listed

13

Getting Links

17

Using Syndication

20

Tools of the Trade

23

Site and Page Design

28

Inbound, Outbound, and Cross Links

32

SEO Analysis Tools

33

Avoiding SEO Pitfalls

35

Best Practices: SEO That Works

37

Summary

40




Search Engine Optimization
The Truth About Search Engine Optimization
ISBN: 0789738317
EAN: 2147483647
Year: 2004
Pages: 54
Authors: Rebecca Lieb

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