Section 10.2. Inbound Links


10.2. Inbound Links

You want as many inbound links as possible, provided these links are not from link farms or link exchanges. With this caveat about inbound linking from "naughty neighborhoods" understood, you cannot have too many inbound links. The more popular (and the higher the ranking) of the sites providing the inbound links to your site, the better.

Inbound links are considered a shorthand way of determining the value of your web site, because other sites have decided your site has content worth linking to. An inbound link from a site that is itself highly valued is worth more than an inbound link from a low-value site, for obvious reasons.



Search Engine Optimization
The Truth About Search Engine Optimization
ISBN: 0789738317
EAN: 2147483647
Year: 2004
Pages: 54
Authors: Rebecca Lieb

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