| This book is organized into four parts, with each part containing several chapters. Taken as a whole, these parts cover the gamut of the Google advertising tools. However, each part can be read as a self-contained unit, and each part is aimed at readers with different needs. Part I, Making Money with Your Web Site, explains how to make money from a content-based web site, how to build a site that will get traffic, how to get your site noticed, and the many ways to make money with advertising on your site. Part II, Getting the Most from AdSense, explains how to work with Google's AdSense, the premier contextual advertising program for content sites. Participating in the AdSense program is probably one of the best ways to monetize your site. Part III, Working with AdWords, explains the nuts and bolts, and metrics, of the Google AdWords program, a highly successful mechanism that anybody with a valid credit card can use to place advertisements that reach over 80% of users of the Internet. Part IV, Using the AdWords APIs, is written for programmers who are interested in writing applications that take advantage of the Google AdWords API web services. This part explains what these web services are and how to write code that interacts with them.
If you read all four parts, you will get a comprehensive picture of how advertising works on the Web and how you can use the Google advertising programs to your advantage. |
