REALITY TV RESCUES FASHION FLUBS WITH TLC S WHAT NOT TO WEAR


REALITY TV RESCUES FASHION FLUBS WITH TLC'S WHAT NOT TO WEAR

Thanks to 24/7 cable television, for every human failing there is a reality television show that is guaranteed to solve your problems, or at least offer suggestions and advice to the clueless. So too for the fashion-challenged. The BBC was first on the scene with its What Not to Wear show hosted by Susannah Constantine and Trinny Woodall. After doing stints in fashion reporting, the two got together for a Granada Television show about shopping and wrote the book Ready 2 Dress. The "fashion emergency" concept was snapped up by the BBC and thus an international phenomenon was born. TLC adapted the original concept for the U.S. market with two very American style gurus, Stacy London and Clinton Kelly, as cohosts. The premise of both the American and British shows is the same: fashion victims (i.e., those who only know what not to wear) are nominated by friends to get a complete fashion, hair, and makeup makeover. The subjects come into the studio toting their entire bad wardrobe, which is critiqued, not gently but with ruthless, brutal honesty. With 99 percent of their wardrobes left on the trash heap of bad style, they are given a Visa card preprogrammed with a generous cash allowance, style rules of what kinds of clothes to buy, then sent off on a two-day shopping extravaganza in New York City. The first one to spend $5,000 on clothes that follow the rules wins. But old habits die hard, so a favorite feature of every show is the second day rescue when Stacy and Clinton pop up to personally pull their charges away from their old preferences in clothes and guide them toward fashions that work. By the end of the show, Cinderella is transformed into a princess and all is right with the world, until next week when another victim takes the cure. Everyone in my house knows not to disturb me on Friday nights between 10:00 and 11:00 when I get my weekly fashion fix.




Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior
Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior
ISBN: 0793186021
EAN: 2147483647
Year: 2003
Pages: 137

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