Safety, 249
Saks, 218
Sales, 47–48, 87
Salton, 228
Sam Ash stores, 160
Sampling, 48
Sampson, Jeremy, 49
Sam's Club, 263
S.C. Johnson, 190
Scent. See Aromatherapy/scented household products
Schor, Juliet, 2, 54–55, 57, 89
Schulz, Eric, 30
Sconces (wall), 237, 238
Scrapbooking, 157–58, 220, 222
Sculptures, 207–8
Sears, 127, 131, 228
Seasonal decorations, 187, 188, 200–203
demographic variables, 203
dinnerware, 234
industry overview, 200–201
purchase drivers, 202–3
retail overview, 202
Self-actualization, 142–43
Self-expressives, 39, 42–43
September 11 terrorist attacks, 24, 94–95
effect of, on spending, 50, 96
emotional crisis following, 81
Services, 4, 27
Sewing supplies. See Crafts/sewing/ knitting/needlework supplies
Sherman, Joe, 254
Shiny-Brite ornaments, 202–3
Shoes, 117
Shop NBC, 124
Shopping fantasies, 7, 23, 29, 65, 92, 272
Showtime Rotisserie Grill, 28–30, 31
Silverstein, Michael, 247
Smith & Hawken, 218
Smith & Noble, 240
Social giving, 109
Software. See Computers/software
Southwest Airlines, 111
Sporting goods/exercise equipment, 144, 173–76
demographic variables, 176
industry snapshot, 173
purchase drivers, 175–76
retail overview, 173–75
Sports Authority, 174–75
Stationery, personal. See Greeting cards/personal stationery
Status/status symbols, 50, 89–91
Stereo systems. See Audio equipment/stereo systems
Stewart, Martha, 108, 200, 225, 234
Storage, 188
Stress, 24, 63, 70
anticipation as, 74
demographic distinctions, 83
relief of, 81–83
Structure, 127
Subsistence living, 10
Surveys, limitations of, 95–96
Susanka, Sarah, 108
Swiffer, 185