Index_M


M

McCann, Jim, 209–10

Made in America positioning statement, 82

Magazines. See Books/magazines/newsletters

Magee, Jeffrey, 128

Mail-order, 153, 228, 261

Mall of America, 71

Manufacturer's outlets, 88

Maps, 148

Marketing Game, The (Schulz), 30

Marketing strategies, 266–75

aging population and, 246

customer as winner, 270–71

emotional branding, 266, 267–68

entertainment, 271–72

fantasy fulfillment, 30, 65, 92, 271

focus and vision, 273–75

marketing watchwords, 266–67

rational justifiers, 268–69

romancing the customer, 269–70

translating brand into "why," 272–73

"why people buy" insights, 267

Market studies, 36–46

Marriott International, 56

Marshall's, 226

Martha Stewart Everyday, 225, 235–36

Maslow, Abraham, 143

Materialism, 108

Maxim, 228

May Company, 228

Maytag, 15–16

Media Arts, 205

Mediamark Research, 257

Medical care, 4

Meissen Porcelain Manufacture, 207

Melitta, 228

Men's clothing/apparel, 126–29

demographic variables, 128–29

industry snapshot, 126

purchase drivers, 128

retail overview, 127

Men's Express, 127

Men's Wearhouse, 127, 128

Mercedes-Benz, 52–53, 54

Metrosexual, 132

Michael's, 156–57, 193

Micro Electronics, 153

Middleton Doll Company, 205

Millennial generation, 179, 247

Mills Corporation, The, 72

Minorities, 250–52

Mission: Organization, 108

Mizrahi, Isaac, 136–37

Modell's Sporting Goods, 175

Molitor, Graham T.T., 142

Motion Picture Association of America, 169

Mr. Clean Magic Eraser, 185

MTS/Tower Records/Video, 171

Music, 259–60. See also Videos/music/DVDs, prerecorded

Musical instruments, 158–61

demographic variables, 161

industry snapshot, 159

purchase drivers, 160–61

retail overview, 160

Musician's Friend, 160

Musicland Stores/Sam Goody, 171




Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior
Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior
ISBN: 0793186021
EAN: 2147483647
Year: 2003
Pages: 137

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