McCann, Jim, 209–10
Made in America positioning statement, 82
Magazines. See Books/magazines/newsletters
Magee, Jeffrey, 128
Mail-order, 153, 228, 261
Mall of America, 71
Manufacturer's outlets, 88
Maps, 148
Marketing Game, The (Schulz), 30
Marketing strategies, 266–75
aging population and, 246
customer as winner, 270–71
emotional branding, 266, 267–68
entertainment, 271–72
fantasy fulfillment, 30, 65, 92, 271
focus and vision, 273–75
marketing watchwords, 266–67
rational justifiers, 268–69
romancing the customer, 269–70
translating brand into "why," 272–73
"why people buy" insights, 267
Market studies, 36–46
Marriott International, 56
Marshall's, 226
Martha Stewart Everyday, 225, 235–36
Maslow, Abraham, 143
Materialism, 108
Maxim, 228
May Company, 228
Maytag, 15–16
Media Arts, 205
Mediamark Research, 257
Medical care, 4
Meissen Porcelain Manufacture, 207
Melitta, 228
Men's clothing/apparel, 126–29
demographic variables, 128–29
industry snapshot, 126
purchase drivers, 128
retail overview, 127
Men's Express, 127
Men's Wearhouse, 127, 128
Mercedes-Benz, 52–53, 54
Metrosexual, 132
Michael's, 156–57, 193
Micro Electronics, 153
Middleton Doll Company, 205
Millennial generation, 179, 247
Mills Corporation, The, 72
Minorities, 250–52
Mission: Organization, 108
Mizrahi, Isaac, 136–37
Modell's Sporting Goods, 175
Molitor, Graham T.T., 142
Motion Picture Association of America, 169
Mr. Clean Magic Eraser, 185
MTS/Tower Records/Video, 171
Music, 259–60. See also Videos/music/DVDs, prerecorded
Musical instruments, 158–61
demographic variables, 161
industry snapshot, 159
purchase drivers, 160–61
retail overview, 160
Musician's Friend, 160
Musicland Stores/Sam Goody, 171